Pantone Picks Very Peri for ‘22



On Dec. 9, global color authority Pantone introduced Very Peri, a new blue shade (PANTONE 17-3938), as the Pantone Color of the Year selection for 2022.

A dynamic periwinkle blue hue, Very Peri has “a vivifying violet red undertone blending the faithfulness and constancy of blue with the energy and excitement of red. This happy and warm blend of all the blue hues introduces an empowering mix of newness.”

“As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family,” said Leatrice Eiseman, executive director, Pantone Color Institute. “Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”

What do you think of Very Peri? What varieties are you growing and selling that fall into this color category?

Drop me a line at [email protected] and let me know.

— Tim

P.S. Have a happy holiday season from the team at GPN.

 

Big Box Retailers Come to Aid of Tornado Victims

Walmart, Lowe’s and The Home Depot were among the big box retailers who announced they would be contributing aid to the victims of the devastating tornadoes that hit Kentucky, Illinois, Missouri, Arkansas and Tennessee last week. Lowe’s said it will donate $1 million to its disaster relief partners including the American Red Cross and Lowe’s nonprofit Pro customers, helping these organizations and others provide aid and comfort to those affected by the deadly tornadoes. The Home Depot Foundation said it is committing up to $1 million to support the storm victims and help them in their recovery effort. Walmart also announced it would be sending water and other supplies to those affected by the storms and would be contributing more in the coming days.

Publix Helps Fight Hungers by Donating 400 Million Meals

To help put food on the tables of people in need, Publix grocery stores has donated nearly 400 million meals over the last two years. Due to the pandemic, the number of people turning to food banks for assistance increased and the need remains high. In addition to the company’s annual register campaigns for hunger alleviation and other programs, in April 2020 Publix began purchasing and donating fresh fruits and vegetables to Feeding America member food banks. “With hunger affecting every community, helping feed families in need is at the center of our charitable efforts. Everyone should have food on their table, and we’re committed to providing much-needed wholesome foods for our neighbors facing hunger,” said Publix CEO Todd Jones. “We’re grateful to be able to support our communities and do good, together.”

Very Merry Meijer Tradition Surprises Customers, Employees with Holiday Shopping Sprees

On Dec. 4, Meijer surprised hundreds of customers and employees with more than $500,000 in holiday shopping sprees, spreading cheer this holiday season during its annual Very Merry Meijer tradition. “The holiday season changed so much throughout the ongoing pandemic, but the change we’re most excited to see this season is our customers returning to their own family traditions as they prepare to gather again,” Executive Chairman Hank Meijer said. In addition to surprising a customer shopping in each store with a $1,000 gift card, the retailer also gifted five Pickup customers at each location with a $100 coupon for a future order and also surprised three team members in each store with $200 gift cards to thank them for their efforts this holiday season. This is the eighth year of the Very Merry Meijer event.


Tim Hodson

Tim Hodson is the editorial director of GPN and Big Grower. He can be reached at [email protected]



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